{"iri":"http://lmss.sali.org/R795I9ybqUdayMEcSmyDrG6","id":"R795I9ybqUdayMEcSmyDrG6","label":"Behavioral Market Segment","definition":"A behavioral market segment is a group of consumers classified based on their behavior patterns, including their benefits sought, as well as their usage (of products or services). This segmentation relates to how groups of consumers seek out and interact with products or services.","prefLabels":["Consumer Behavior Market Segment"],"altLabels":["Usage-Based Market Segment"],"examples":[],"notes":["Non-copyrightable idea and fact inspiration drawn from IAB 2.0. https://www.meaningcloud.com/developer/documentation/predefined/deep-categorization-models/iab-2-0"],"sources":[],"branch":{"iri":"http://lmss.sali.org/R8f4qGdjxuiQary8OBpq8W9","label":"Industry and Market"},"parents":[{"iri":"http://lmss.sali.org/R8UG79BtYP2uqnKNklLYXB8","id":"R8UG79BtYP2uqnKNklLYXB8","label":"Market Segment Attributes"}],"children":[{"iri":"http://lmss.sali.org/RDxg2CDlW3pNJJnGPSyowk9","id":"RDxg2CDlW3pNJJnGPSyowk9","label":"Tech Market Segment"}],"relations":[],"url":"https://lmss.io/tag/R795I9ybqUdayMEcSmyDrG6/","source":{"repo":"sali-legal/LMSS","ref":"3f9ac0c9357b2a971582ae79ede243511d47811d","channel":"pre-release"}}