Psychographic Market Segment

Psychographic market segment refers to divisions of the market that are categorized based on what consumers think about and value, as well as how they live their lives, including consumers' specific interests, preferences, and passions. This category includes consumers who share a common interest or enthusiasm for particular products, services, activities, or priorities. These segments include areas like health-conscious, tech segment, sustainability segment, and others.

IRI: http://lmss.sali.org/R8Tktpdf3HuYd3nI7nf9xQU
Branch: Industry and Market
Children: 5

Also known as

Preference-Based Market Segments, Consumer Interest Segments, Interest Market Segments

Ancestry path

Industry and Market Market Segment Attributes

Children 5

Notes

Non-copyrightable idea and fact inspiration drawn from IAB 2.0. https://www.meaningcloud.com/developer/documentation/predefined/deep-categorization-models/iab-2-0

Generated from sali-legal/LMSS at 3f9ac0c9357b (2026-03-10). JSON